On Friday, January 28th, Senators Liz Krueger and Jose Serrano hosted a free event that explored innovative systems to maximize the connections between visual and performing arts institutions and their audiences.

Specifically, attendees saw presentations given by a panel of leaders in the fields of branding, social networking and event planning.  Moderated by Senator Krueger, the panel of experts presented cutting edge techniques, tips and case studies that have concrete applications to day-to-day work for most visual and performing arts institutions.